📅 Updated: July 10, 2025
McDonald’s, the global fast-food giant, is shaking up its menu this summer by bringing back the fan-favorite Snack Wrap and launching a new trio of Spicy McMuffin breakfast sandwiches. These additions are part of the company’s strategy to reignite interest among budget-conscious consumers and boost declining sales in the U.S.
🔥 Spicy McMuffins Arrive for Breakfast Lovers
Starting Tuesday, July 9, McDonald’s rolled out three new Spicy McMuffin sandwiches at participating U.S. restaurants:
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Spicy Sausage McMuffin
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Spicy Egg & Cheese McMuffin
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Spicy Sausage, Egg & Cheese McMuffin
These breakfast sandwiches feature McDonald’s new Spicy Pepper Sauce, a bold and zesty twist on the classic McMuffin lineup. Available only for a limited time, these spicy offerings aim to heat up the breakfast game and provide fresh flavor variety.
This launch follows the end of McDonald’s collaboration with Krispy Kreme on July 2, signaling a renewed focus on proprietary breakfast innovation.
🌯 Snack Wrap Makes a Triumphant Return July 10
The beloved McDonald’s Snack Wrap officially returns to the menu on Thursday, July 10, following years of fan demand. Originally launched in 2006 and discontinued in 2016, the Snack Wrap makes its comeback with a modern twist:
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Two varieties: Spicy and Ranch
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Uses McDonald’s new McCrispy Chicken Strips, which rolled out earlier this May
Priced at $2.99, the Snack Wrap is available from 10:30 a.m. to late night, and can be ordered through the McDonald’s app, in-store, or via the drive-thru.
💰 Value and Innovation Amid Slowing Sales
McDonald’s U.S. comparable sales fell 3.6% in Q1 2025, marking its worst quarterly performance since the pandemic. With economic uncertainty and inflation still pressuring low- and middle-income households, McDonald’s is leaning into value-driven promotions and nostalgic menu items to bring customers back.
“Bringing back the Snack Wrap and launching new chicken innovations are key strategies,” said McDonald’s CEO Christopher Kempczinski. “We’re listening to what our fans love.”
Other fast-food rivals like Popeyes, Wendy’s, and Chick-fil-A are also launching their own chicken wraps, indicating that the next battle in the Chicken Sandwich Wars has officially begun.
🍔 New Entry: The Daily Double Joins the McValue Menu
Starting July 22, McDonald’s is also adding the Daily Double to its popular McValue Meal Deal bundle. Depending on location, it will be priced between $6 and $7.
The Daily Double offers a more premium experience than the McDouble, featuring:
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Two beef patties
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American cheese
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Shredded lettuce
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Tomato
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Slivered onions
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Mayonnaise
It joins the existing lineup of McDouble and McChicken on the McValue Menu, providing more choices for customers looking for both flavor and affordability.
🥤 Quick Summary of What’s New at McDonald’s
| 🗓️ Date | 🍔 Item | 💲 Price | 📍 Availability |
|---|---|---|---|
| July 9 | Spicy McMuffins | Varies | Breakfast hours only |
| July 10 | Snack Wrap (Spicy & Ranch) | $2.99 | 10:30 a.m. to late night |
| July 22 | Daily Double | $6-$7 | Part of McValue Menu |
📈 Final Takeaway
With stiff competition and shifting consumer behavior, McDonald’s is doubling down on bold flavors and value pricing. Whether you’re craving a spicy kick in the morning or a classic chicken wrap in the afternoon, the fast-food giant hopes these launches will rekindle the golden arches' popularity across the nation.
Stay tuned for further menu innovations as McDonald’s adapts to meet changing customer tastes in 2025.
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